Celebrate the first anniversary of Hit Me Hard and Soft, the acclaimed third album by Billie Eilish, with the anniversary edition. Presented on an exclusive bio-vinyl with a striking dark blue and orange splatter design, it includes a silver mirror cardboard sleeve and a poster with unreleased photographs. Recorded and produced alongside her brother Finneas in their Los Angeles studio, the album delves into intimate and experimental alt-pop, with introspective lyrics and minimalist production that reinforces Eilish’s artistic identity.
Since its release, Hit Me Hard and Soft has received unanimous praise from critics and audiences alike. At the 2025 Grammy Awards, it earned nominations for Album of the Year, Best Pop Vocal Album, Record of the Year, and Song of the Year; it was awarded Album of the Year at the iHeartRadio Music Awards and the American Music Awards, where it also won Favorite Pop Album, in addition to receiving awards at the Gaffa Awards in Sweden and Denmark. Commercially, it debuted at number one in over 20 countries and at number two on the Billboard 200 in the United States, with all songs entering the Top 40 of the Billboard Hot 100. By the end of 2024, it had surpassed 1 billion global streams and sold 612,000 vinyl copies, becoming the second best-selling record in this format that year.
Media outlets such as The Times and Financial Times have described it as a “confident, nonconformist work with a powerful narrative,” solidifying Billie Eilish as one of the most influential artists of the decade. This exclusive edition also reinforces her commitment to sustainability, being made with recycled materials and responsible processes, thus combining artistic impact with environmental awareness.
