Celebrate the first anniversary of Hit Me Hard and Soft, the acclaimed third album by Billie Eilish, with the anniversary edition. Presented on an exclusive bio-vinyl with a striking splatter design in dark blue and orange, it includes a silver mirror cardboard sleeve and a poster with unpublished photographs. Recorded and produced alongside her brother Finneas in their Los Angeles studio, the album delves into intimate and experimental alt-pop, with introspective lyrics and minimalist production that strengthens Eilish’s artistic identity.
Since its release, Hit Me Hard and Soft has received unanimous praise from critics and the public. At the Grammy Awards 2025 it earned nominations for Album of the Year, Best Pop Vocal Album, Record of the Year, and Song of the Year; it was awarded Album of the Year at the iHeartRadio Music Awards and at the American Music Awards, where it also won Favorite Pop Album, as well as receiving awards at the Gaffa Awards in Sweden and Denmark. Commercially, it debuted at number one in more than 20 countries and at number two on the Billboard 200 in the United States, with all songs entering the Top 40 of the Billboard Hot 100. By the end of 2024, it had surpassed 1,000 million global streams and sold 612,000 vinyl copies, becoming the second best-selling record in this format that year.
Media such as The Times and Financial Times have described it as a “confident, nonconformist work with a powerful narrative,” consolidating Billie Eilish as one of the most influential artists of the decade. This exclusive edition also reinforces her commitment to sustainability, being made with recycled materials and responsible processes, thus combining artistic impact and environmental awareness.
